About the Role

COCO LENI is building India’s most premium handcrafted eyewear brand from our atelier in Goa, surrounded by clean air, greenery and a peaceful creative environment.

We are looking for a Social Media & Creative Writer who can craft simple, honest, grounded content for Instagram, YouTube, website pages, and brand campaigns.

Your work will help tell the story of our eyewear, our craftsmanship, and the people behind COCO LENI.

Responsibilities

– Write scripts for reels, short films, and founder videos

– Create captions, product descriptions, and storytelling posts

– Plan social media content calendars (Instagram, LinkedIn, YouTube)

– Work closely with the founder and team to create authentic stories

– Convert technical eyewear processes into simple, engaging content

– Build a consistent tone: clean, minimal, grounded, meaningful

– Assist with campaign ideas, micro-dramas, and brand narratives

Skills Required

– Strong writing skills (simple, clear, emotional storytelling)

– Understanding of social media trends (without being gimmicky)

– Ability to write scripts, captions, and short-form narratives

– Interest in design, crafts, culture or lifestyle is a plus

– Comfortable working in a calm, artisanal environment

– Ability to work independently and meet deadlines