Fit Isn’t One-Size. Here’s How We Design for Indian Faces

By Coco Leni

Eyewear isn’t just a fashion accessory. It’s a functional extension of you, the thing that sits front-and-centre on your face every single day. And because of that, how it fits matters just as much as how it looks. At Coco Leni, we believe fit is everything, especially for Indian faces, which encompass a beautiful spectrum of features, shapes and proportions.

In this piece, we unpack why fit matters, how we approach it differently and what goes into designing eyewear that feels like it was made for you.

1. Why the Standard ‘One-Size Fits All’ Mentality Just Doesn’t Work

Too often, eyewear, especially mass-produced frames follows a cookie-cutter approach. A few generic size charts. A handful of “universal” designs. And a hope that one of them sticks. But that’s like expecting one size of shoes to fit everyone equally well, it just doesn’t work.

Indian faces are diverse. From broader cheekbones to varied nose bridge depths, temple widths and facial widths, each dimension plays a crucial role in how a frame sits, feels and performs. A frame that looks good doesn’t necessarily fit well and discomfort, slipping, pressure marks or distortion can undermine both function and confidence.

2. Designing with Purpose: The Philosophy Behind Every Coco Leni Frame

Our founder, Arjun Sagar, spent over two decades in eyewear design and optics. Through that experience, he saw a simple truth: most people wear the wrong glasses - wrong shape, wrong size, wrong fit and that’s a problem rooted in how eyewear is designed and sold.

At Coco Leni, we start with a different question:

What does a frame need to do so it feels effortless on your face and enhances your unique features?

Rather than treating eyewear as a commodity, we treat it as a bespoke interaction between material, measurement and human anatomy. That’s why, on our website and in our boutiques, you’ll see multiple sizes for each frame, from Medium to Extra Large and even custom-made options.

This isn’t style for style’s sake. It’s design rooted in anatomy, comfort and purposeful wear.

3. More Than Looks: The Functional Elements That Define Fit

Arjun’s insights break eyewear fit into several practical elements, each rooted in how the frame interacts with your face physically and visually. These include: 

a) Frame Width and Face Width

The frame should generally align with the widest point of your face. If it extends beyond that, it can feel oversized and unstable. If it’s too narrow, it pinches, feels tight and looks visually “off balance.”

b) Bridge Fit

The bridge, the part that sits on your nose, must match your nose profile. Too high or too narrow, and your frame rides up; too low and it slides down. This affects not just comfort but how your eyes align with the lenses.

c) Temple and Ear Placement

Temples that wrap and rest correctly behind the ears keep the frame stable without pressure. This is important for long-wear comfort, especially for working professionals, commuters or anyone wearing glasses all day.

d) Lens Shape vs. Facial Proportions

Certain face shapes rounder, wider, longer, narrower, call for different lens shapes to achieve harmony. Angular frames can balance softer features. Softer lenses can temper sharper angles.

These aren’t trends, they are timeless design principles that ensure balance between function and aesthetics.

4. The Indian Context: Why Fit Matters Even More Here

In India, faces are wonderfully varied, shaped by genetics, climate, culture and heritage. This diversity means standardized eyewear can feel less personal and often less comfortable. Whether you have a broader temple area, a flatter bridge or distinct cheek contours, a one-size model rarely serves anyone perfectly.

We see this in customer feedback too: many users tell us that when they switch to frames designed with multiple size options and fit guidance, they experience immediate comfort, reduced pressure points and visual clarity that feels right.

5. A Craft-Led Approach to Fit

At Coco Leni, fit isn’t an afterthought, it’s baked into the design and production process. Here’s how: 

Handmade Craftsmanship

Every frame is handmade in our Goa atelier by skilled artisans. This means every curve, every hinge and every temple is shaped with intention, not compressed through mass-production molds.

Multiple Sizes, Not Just One

Our sizing options (Medium, Large, Extra Large and even Made-to-Measure) allow customers to find a fit that resonates with their unique facial dimensions, rather than settling for the ‘closest’ size. 

Bespoke and Consultative Fittings

Through home appointments, virtual consultations or in-store fittings, our eyewear designers help customers select the best fit, blending technical measurement with stylistic guidance.

6. Fit as a Foundation for Confidence

Ultimately, good fit isn’t just physical comfort, it’s psychological. The right frame:

• Sits comfortably all day

• Supports proper lens alignment

• Enhances your facial features

• Feels like a natural extension of you

It’s why so many customers say they feel more confident, comfortable and themselves when they wear eyewear that fits correctly.

7. Making It Easy: How You Can Find Your Best Fit

Here are some tips we share with our community:

Know Your Face Shape

Different shapes pair best with certain frame styles and we provide guidance to help you match them.

Measure With Purpose

Pay attention to:

• Width of face

• Bridge depth

• Temple length

• Proportion of features
  

Try Multiple Sizes

Don’t settle for “close enough.” Try Medium and Large to see how proportions shift on your face.

Trust the Experts

Take advantage of personalized fittings online or in store. A little guidance goes a long way.

At Coco Leni, we view fit as a science and an art. It’s why we obsess over size ranges, bespoke options and consultative fittings. Not because it’s trendy, but because we know that when eyewear fits well, everything else becomes effortless.

Because in a world of generic frames and one-size standards, a personal fit isn’t just different,  it’s a revelation.